We read a lot these days about how startups seek to “disrupt” the status quo and to “eat the lunch” of their entrenched competitors. A prime example of a growing company that did just that is Uber, the now ubiquitous car-sharing service that completely turned the world’s taxi fleets on their heads. Uber’s disruptive efforts have helped it raise billions of dollars from investors – despite the fact that the company has lost some $1.2 billion so far this year.

But even disruptive companies aren’t immune from eventually becoming targets as well. In this case, a startup called Juno has set its sights on eating Uber’s lunch – and it’s banking on a strategy based on employee-ownership to do it.

Read more: How This Uber Competitor Is Using Employee Ownership To Take On The Ride-share Giant