Investors are increasingly keen on putting their money into sustainable projects. From the traditional greenwashing, they’re shifting to a real investment, with the perspective of making profits, and helping the Planet survive. Investing in “dirty” sectors has become riskier, and at a medium-long term, everyone agrees that there’s no future in keeping polluting the Earth.
The second edition of the Transition Forum, organised by private equities specialists Aqua Asset Management under the patronage of His Serene Highness Albert II, Prince of Monaco, gathered some 250 participants between Corporate actors (30%) financial (15%) non-profit organisations (15%) startups and regional representatives. The theme of this edition was “Shifting to Sustainable Lifestyles”.
The Forum organised keynote speeches, but also meetings with entrepreneurs on the key themes of Mobility, Food, Housing, and Production & Consumption. It also proposed networking sessions allowing investors to meet the startups.
‘We all agree it’s very urgent’
The first consensus at the Forum was that it is urgent, very urgent to act. The record heatwave that struck Europe on June 26 and 27, and didn’t spare Monaco was somehow highlighting it.
Multi-Michelin Starred Chef Pierre Gagnaire explained how he is a witness to degradation. “I have known a time where turbots weighed 15 kilos. Now a big turbot is about 4 kilograms”. He nevertheless feels optimistic when he sees serious initiatives empowering the shift towards a sustainable economy.
French primatologist Sabrina Krief also called to act promptly by explaining the impact of human activity on Ugandan chimpanzees. The primates in the area are born with deformities, fertility problems probably due to the impacts of intensive tea monoculture in the region.
Also striking, the call of serial entrepreneur Gunter Pauli to stop plastic pollution “I’m fed up of hearing about the analysis and reports. We need to start going into action. Birds and fish are dying because their liver is being mummified by microplastics”. He is currently working on a project to tackle the problem of microplastics along the coast of Morocco through an innovative seaweed curtains system.
“We all want to change the world, as the Beatles sung in ‘Revolution’, in the same manner, many people say they want to stop Climate Change, but the evidence shows that those words are not always followed by action,” said Transition Forum co-founder Lionel le Maux. The Forum started last year to bring together a network of experts from all boards, entrepreneurs, NGO and investors.