“If you’re a boomer business owner planning for succession, you can’t afford to overlook the employee ownership option,” writes Lori Shepherd in Entrepreneur. At NPQ, we have written about the growing prominence of employee ownership, but mostly from the perspective of the value of preserving businesses and jobs in the community. Still, these community benefits will only be realized if business owners agree to sell to their employees. So, what would drive a business owner to do so?

While the ability to defer capital gains tax is a factor, it turns out there are also powerful market incentives. A wave of retirements (2.4 million, Shepherd estimates) has long been expected in the decade or so to come, and as Shepherd points out, “In a crowded marketplace, transferring full ownership to the workers may represent [retiring owners’] best chance to sell their businesses at fair market value.”

This phenomenon isn’t unique to the US, either. A 2011 study in Europe found that, “450,000 enterprises, providing 2 million jobs, are being transferred in the EU every year. The EU may lose approximately 150,000 of these enterprises each year, representing 600,000 jobs, because their owners retire, set up a new business or seek other opportunities, but cannot find anybody to take over their firms.”

Shepherd notes that, “Ideally, Gen Xers and millennials would be lining up to purchase these companies, or legions of sons, daughters, nieces or nephews…but that isn’t the reality.” Only about 15 percent of privately-held companies are passed on to family heirs, Shepherd observes, meaning that the owners of the other 85 percent of businesses need to figure out something else. Perhaps your “something else” would be to put your business on the market. Your chances are not good there, either. Citing a study by Project Equity, a California-based nonprofit, Shepherd reports that, “Only 20 percent of businesses listed for sale ever sell, and that percentage is likely to decline in coming years as boomer-owned enterprises flood the market at a record pace.”

The bottom line, as Shepherd puts it, is that, “If you don’t already have a solid succession plan in place and intend to put your business on the market and hope for the best, you’re setting yourself up for disappointment.”

As NPQ has noted, employee ownership in the US is not rare. The nonprofit National Center on Employee Ownership tracks these numbers. As of 2014 (most recent data available), there were 6,717 companies owned in whole or part by their employees through an employee stock ownership plan, or ESOP. Employee shares are worth $1.31 trillion and are held by 14.1 million people (about 10.6 million current employees and 3.5 million former employees who haven’t full cashed out). That works out to an average value of $92,900 per person.

Read more at Nonprofit Quarterly