When I first became an entrepreneur, I didn’t think about the social impact my business could have. I was focused on growing my brand, hiring great people and serving our customers better than the competition. But today, corporate social responsibility (CSR) is as essential to building a successful business as sales or marketing.

There’s no shortage of evidence that CSR can boost your reputation, earn more customers, and attract and retain top talent. Basically, it’s an all-in-one tool to improve your bottom line and make your business look good at the same time. But I believe that if growth and reputation are your only motivations for CSR, you’ve missed the point. The purpose should never be self-promotional — it should be to give back to the world in an authentic, tangible way that you believe in.

We all have a responsibility to do our part for our society and environment, not only from a corporate perspective but in our personal lives, too. Here’s why giving back matters and how you can start living a more socially responsible life.

When I first became an entrepreneur, I didn’t think about the social impact my business could have. I was focused on growing my brand, hiring great people and serving our customers better than the competition. But today, corporate social responsibility (CSR) is as essential to building a successful business as sales or marketing.

There’s no shortage of evidence that CSR can boost your reputation, earn more customers, and attract and retain top talent. Basically, it’s an all-in-one tool to improve your bottom line and make your business look good at the same time. But I believe that if growth and reputation are your only motivations for CSR, you’ve missed the point. The purpose should never be self-promotional — it should be to give back to the world in an authentic, tangible way that you believe in.

We all have a responsibility to do our part for our society and environment, not only from a corporate perspective but in our personal lives, too. Here’s why giving back matters and how you can start living a more socially responsible life.

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