Kicking off a series of profiles of inspiring women leaders, in celebration of International Women’s Month, is Sarah Naseer, the President of FEED Projects. FEED is a social enterprise founded in 2007 by Lauren Bush Lauren that has provided over 100 million meals to children around the world to date. I sat down with Naseer to talk about how they use the power of fashion to do good, the secret to their successful brand partnerships and what lies ahead.
We started by framing the purpose and mission of FEED. “FEED is an impact-driven lifestyle brand that believes we all have the power to change the world. Our mission is to combat the global hunger crisis by focusing on one of its most effective solutions — school meals. With every product we sell, we provide school meals to kids in the most vulnerable communities around the world and right here in America as well. Hunger is an issue that specifically affects children, who rely on necessary nutrition and nourishment to grow and develop properly. By helping provide one meal a day at school, we are not only able to help fuel minds and bodies in an environment where it’s perhaps most necessary but we are also able to help ensure kids attend school. School feeding particularly has a positive effect on young girls in areas where a girl’s education is not valued as highly as that of a boy. Ensuring girls attend school has lasting implications for local economies and helps foster socio-cultural change,” said Naseer.
We talked about some of the measures of success they’ve had since inception. “Our main measures of success are growing both the total number of school meals FEED donates and the number of community members who activate either through a purchase or through our FEED Supper program. To date, FEED has been able to provide over 100 million school meals to children around the world through consumer purchases. Hunger feels like a complex and daunting issue but it is solvable!” said Naseer.
Their focus has also broadened beyond hunger to other areas, primarily women’s empowerment. Naseer elaborated, “FEED’s purpose and our giveback model remain the same over a decade in. But we’re also keenly aware that to grow and innovate as a brand, we need to meet our customers where they are today. That means we actively engage with issues that are top of mind for our customer, our brand and even us as individuals. As a women-led company, advocating for women’s rights and equality feels deeply personal and especially vital in today’s climate. Women’s empowerment is something we promote and support through various campaigns and initiatives throughout the year.