More “elite entrepreneurs” around the world consider making a positive impact on the world a central feature of what they do in business, sometimes almost as important as breaking even, particularly when Millennials are concerned, a global survey of high- and ultra-high net worth entrepreneurs by BNP Paribas Wealth Management has found.

The French bank’s Global Enterprise Report, released yesterday, sheds light on how views about investing with a desire to change the world for the better can have different motivations depending on the region in which the individual lives, their age group and gender.

Overall, a desire to make positive change via business and investment is increasing, BNP Paribas’ report said. Some 39 per cent of “elite entrepreneurs” – high net worth – consider positive impact to be at the centre of what they do, compared to 10 per cent taking such a view just two years ago.

The findings of this 83-page report chime with other studies, as well as discussions from events hosted by the publisher of this news service, showing that wealth management practitioners realise that offerings to clients around impact investing, environmental, social and governance methodologies, and related approaches, are no longer “nice-to-have” ideas, but essential. With inter-generational wealth transfer a major trend, and firms looking to recruit Millennial clients, these valued-driven approaches to business and asset allocation are seen as revenue drivers.

“There is a rapid change of mind-set, impacting the way elite entrepreneurs invest their wealth,” Sofia Merlot, co-chief executive at BNP Paribas Wealth Management, said.

Read more: Entrepreneurs Want To Change The World More Than Ever – Study